You will be redirected back to your article in seconds

Time Warner Cable goes to bat for app

New website depicts programmers as greedy

Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels.

The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios.

The site aims to emphasize its role as a protector of “freedom” for its subscribers’ content choices. “We’ve received lots of support for our new app from programmers and consumers, but now, some TV networks want to take the free app away. Why? They’re worried about their bottom lines.”Launching websites to explain a particular position is a time-honored tactic of cable operators who want to get consumers on their side. Ratcheting up the rhetoric is often employed during nasty retransmission-consent negotiations that end up with TV channels being yanked off air.

TWC estimates the app has been downloaded 300,000 times.

More TV

  • 'Grey's Anatomy' Renewed for Season 15

    'Grey's Anatomy' Renewed for Season 15 at ABC

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • Jane The Virgin -- "Chapter Eighty-One"

    'Jane the Virgin' Boss on Season 4 Finale: 'I Knew It Would Be the Ultimate Surprise'

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • WGA Writers Contract Talks

    Writers Guild Seeks to Reshape Talent Agency Business in Proposed Deal

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • charlie corwin imgine entertainment

    Charlie Corwin Exits Imagine CEO Post

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • Obit Obituary Placeholder

    TV and Film Producer Susan Reiner Dies at 69

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • No Merchandising. Editorial Use Only. No

    10 Works That Influenced 'Westworld'

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

More From Our Brands

Access exclusive content