You will be redirected back to your article in seconds

Time Warner Cable goes to bat for app

New website depicts programmers as greedy

Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels.

The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios.

The site aims to emphasize its role as a protector of “freedom” for its subscribers’ content choices. “We’ve received lots of support for our new app from programmers and consumers, but now, some TV networks want to take the free app away. Why? They’re worried about their bottom lines.”Launching websites to explain a particular position is a time-honored tactic of cable operators who want to get consumers on their side. Ratcheting up the rhetoric is often employed during nasty retransmission-consent negotiations that end up with TV channels being yanked off air.

TWC estimates the app has been downloaded 300,000 times.

More TV

  • U.K. Documentary To Venture Inside the

    U.K. Documentary To Venture Inside the U.S. Embassy

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • Discop Africa TV Market Kicks off

    Discop Africa TV Market Kicks off with All Eyes on African Biz Boom

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • The Walking Dead Season 8 Episode

    'Walking Dead' Recap: Season 8 Premiere Brings War to Negan's Doorstep (SPOILERS)

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • Outlander

    'Outlander' Recap: 'A. Malcolm' Celebrates Claire and Jamie's Reunion

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • Doctor Who

    Jodie Whittaker's Doctor Gets a Male Companion with New 'Doctor Who' Castings

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

  • Dirk Gently's Holistic Detective Agency

    'Dirk Gently' Star Samuel Barnett on High Fantasy and Season 2

    Time Warner Cable has launched a website to sway public opinion regarding its free iPad app that has irked the majors by offering live feeds of select TV channels. The cable operator is making its case via iwantmytwcabletvapp.com, which went live Monday afternoon. The app has spurred threats of legal action from several studios. The […]

More From Our Brands

Access exclusive content