The Unsinkable Betty White scores double Sunday

How many millions watched Betty White on Sunday night? Many, many millions.

In addition to the crowd who watched White win for lead comedy actress on the Turner networks’ broadcast of the Screen Actors Guild Awards, 14.5 million viewers saw White in CBS’ broadcast of “The Lost Valentine.”

From Rick Kissell of Variety:

… (“Lost Valentine”) averaged a 2.3 rating/6 share in adults 18-49 and 14.5 million viewers overall. Once a reliable ratings getter for CBS, the Hallmark Hall of Fame has fallen off in recent years, but “Valentine” drew the largest overall aud for the franchise since “Valley of Light” in January 2007, peaking with 15.7 million in its final half-hour Sunday. And in demos like 18-49 and 25-54 (3.4/8), “Valentine” drew the best scores for a HHOF movie since “Front of the Class” in December 2008. …

After her late night at the SAGs, the 89-year-old White was scheduled to be back at a table read for “Hot in Cleveland” this morning.

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