Showtime is trying to eradicate cancer while, simultaneously, launching the second season of “The Big C.”Linney

Laura Linney starrer begins anew June 27 and for every DirecTV customer who opts to subscribe to the pay cabler, the satcaster will give them either a $25 prepaid debit card, or the option to donate that $25 to the American Cancer Society.

If viewers choose the latter, both Showtime and DirecTV will each contribute $25, making it a $75 donation.

Showtime is also engaged with the “C Yourself” campaign, where it encourages viewers to go on Facebook and make a “C” with their arms, hands or any way they see fit. For every photo uploaded and shared, Showtime will donate $5 for the American Cancer Society.

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