The CW has given a full-season order to all three of its rookie dramas: “Ringer,” “The Secret Circle” and “Hart of Dixie.”
“We believe in the creative strength of these dramas, and by giving them back-nine orders, we can give our audience the chance to enjoy complete seasons of all three of them,” said CW president Mark Pedowitz.
While “Circle” is the highest rated of the bunch in its Thursday 9 p.m. slot, reaching 2 million total viewers and a 0.8 rating/2 share among viewers 18-49 in its last episode, “Dixie” and “Ringer” actually build on their respective lead-ins, “Gossip Girl” and “90210.” “Circle””Gossip Girl” and “90210.” “Circle” is preceded by CW’s strongest performer, “The Vampire Diaries.”
The new series have helped CW reach its stated goal of broadening the network’s appeal beyond its core female 18-34 target, with “Dixie” and “Ringer” bringing up the audience’s median age.
While it’s offered a nice vote of confidence in its new skeins, CW is having a rough fall as some of its veteran series crumble, including “America’s Next Top Model.” The network is down over 30% in 18-49 ratings season to date vs. the previous year.
Net saw “Ringer” rebound Tuesday to a 0.8 rating in the 18-49 demo from a downtick last week. It also registered an impressive 40% jump in the live-plus-7 rating from the Sept. 13 premiere “Ringer,” bringing it from a 0.9 to 1.3.
CW also gave “Ringer” a vote of confidence last week by giving it a second Wednesday timeslot vacated by the canceled “Hater.”
In other primetime news, NBC has ordered six more scripts for drama “Prime Suspect.” The Thursday 10 p.m. entry has held steady at relatively modest ratings, but the network is hoping to give it more exposure with repeats on Monday at 10 p.m., the timeslot previously inhabited by canceled “The Playboy Club.”
“Ringer” is produced by Green Eggs and Pam Prods., B & Co. Television and ABC Studios in association with CBS Television Studios and Warner Bros. Television. Exec producers are Pam Veasey, Jon Liebman, Joanne Colonna, Peter Traugott and Richard Shepard.
“Dixie” is produced by Bonanza Prods. in association with Fake Empire, Warner Bros. Television and CBS Television Studios. Executive producers are Leila Gerstein, Josh Schwartz, Stephanie Savage, Len Goldstein and Donald Todd.
“Circle” is from Outerbanks Entertainment and Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios. Executive producers are Kevin Williamson, Andrew Miller, Leslie Morgenstein and Gina Girolamo.