NBCU’s Telemundo Media continues to beef up its sports programming, snagging exclusive Spanish-language and all media rights to the Concacaf Olympic soccer qualifying games for London 2012.
Concacaf, which stands for the Confederation of North, Central American and Caribbean Assn. Football, is the governing body for soccer in the region. It is one of six continental orgs that administer the game along with FIFA, the world governing body.
New pact comes in the wake of Telemundo Media’s landmark acquisition of the exclusive Spanish-language U.S. media rights to World Cup soccer across all platforms except radio from 2015 through 2022.
Deal does not include Concacaf Marketing & TV’s co-exclusive institutional website rights on http://www.concacaf.com and radio.
Telemundo will air the Olympic qualifiers for the men’s tournament from March 22 to April 2.
Mexico and the U.S. under-23 squads will be part of these qualifiers, along with teams from Canada, Honduras, El Salvador, Panama and two teams from the Caribbean. Telemundo Media and Universal Sports will produce the 15 men’s matches.
ESPN Deportes aired the Concacaf men’s tournament in 2008.
Telemundo Media also owns exclusive U.S. broadcast and online rights to certain away World Cup qualifying matches of Mexico’s national team as well as Las Chivas de Guadalajara, Mexico’s most popular club team.