Two of Spain’s biggest TV companies, telco Telefonica and pubcaster RTVE, have forged a co-production and sponsorship alliance.First skeins up are “Entre dos aguas” and “Yo de mayor quiero ser Espanol.” Produced by Javier Limon and Telefonica, in association with RTVE and Barcelona producer Ovideo, “Aguas” explores the interface between music on the Atlantic seaboard and the Mediterranean. In “Yo de mayor” star radio presenters Guillermo Fesser and Juan Luis Cano interview Spaniards who have made it abroad. Both shows broadcast latenight on RTVE’s La 2, which the pubcaster is positioning as a culture service. “Aguas” bows Friday while “Yo de mayor” already airs. A third link-up, “La nube,” an interactive magazine on social networks and Internet news sites, will bow this fall on La 2. The RTVE alliance adds to Telefonica’s building presence in Spanish film and TV. The giant telco, with €60.7 billion ($80.1 billion) revenues in 2010, operates Internet TV channel Terra TV, IPTV channel Imagenio, which bowed 2005 and has 785,000 subscribers, and an over-the-top service, Videoclub Movistar. Telefonica also contributed co-production equity in Studiocanal-sold 3D toon feature “Tad, the Lost Explorer,” produced by Telecinco Cinema, El Toro Prods., Ikiru Films and Lightbox Entertainment.Telefonica’s film-TV incursions remain isolated initiatives driven by different divisions. However Telefonica Digital, an umbrella initiative announced early September, looks set to bring the divisions under one roof and power up content production. Just how — and it’s one of the biggest questions hanging over Spanish production — remains to be seen.
Data provided by:Nielsen Media Research (Preliminary Results)