Style Network announced a slew of new programming and development on Tuesday morning in Gotham, including “Big Rich Texas,” a reality series that focuses on mother-daughter pairs among the Texas gentry. The 10-episode hourlong series is slated to start in July.
Also upcoming on the net: “How Do I Look?: The Search for the Worst Dressed in America,” a multi-part event set for September.
Net topper Salaam Coleman Smith also said that the company would be joining Lauren Zalaznick’s Hispanics@NBCU initiative, with an intensified outreach to Latina mothers.
Programming on the development slate specifically targeted that demo, notably “Single With 7,” an unscripted show about a 29-year-old Hispanic woman who steps up to take care of her seven nieces and nephews when her sister goes to prison.
Style is new to the NBCU family as of the merger with Comcast, but Zalaznick said she wanted to emphasize the net’s importance to her division. “In the sea of 66 other upfronts, it was important to us to introduce Style in this very intimate way,” Zalaznick told journos at the breakfast presser at the Hudson Hotel.
Other shows on the development slate include “Birth Moms,” a new show about mothers who give their children up for adoption; “Are You Dressed?” a trivia show; and “Miss Fit,” an exercise-focused skein hosted by no-nonsense personal trainer and former beauty queen Katie Boyd.