Steve Burke, Brian Roberts address Comcast-NBC Universal troops

By SAM THIELMAN

117094-SteveBurke Despite the thick blanket of snow covering Manhattan, it was a busy day at 30 Rock as CEO Steve Burke addressed the employees of the newly-merged Comcast/NBC Universal.

Company morale was clearly a priority: Employees received a gift box with a book on the newly merged company, 25 shares of stock, a pass for four to Universal Studios and a blank journal labeled “The Big Idea Book,” as well as an open letter from Comcast topper Brian L. Roberts and a copy of this credo:

We are in business to create and deliver content so compelling it entertains, informs, and shapes our world.

We believe that the talent, creativity, and diversity of our people are our greatest resources. We emphasize teamwork because we are smarter, more dynamic and better together.

We believe in doing the right thing and treating people the right way. We think integrity and honestly are the foundation of a productive working environment. We take our business seriously, but do not take ourselves too seriously.

We are passionate about what we do and take pride in what we create. We have a pioneering spirit and are willing to take risks and embrace new technologies. We like to keep score and win.

As we grow our businesses together, we will not just anticipate the future, but rather create, invent and deliver it.

The new corporate strategy also decorated the elevator banks in the form of lobby cards with the text in white copy on a purple background.

Corporate also endeavored to drum up some excitement for Burke’s address by holding a lottery for live attendance at the town hall (most people watched from their desks) or via in-house TV channels at the various NBCU properties. Not everything went as planned — new IDs were meant to be handed out today, but were put off until later due to last night’s thunderous snowstorm.

The following is Roberts’ letter to NBCU staff:

BrianRoberts1 Dear Colleague:

Today marks the birth of the new NBCUniversal. Together, Comcast and NBCUniversal are poised to become the greatest media company in the world, delivering quality content to a global audience on every conceivable platform

We are incredibly excited about this opportunity. We’re humbled, too, since we are keenly aware that NBC and Universal both have tremendous legacies, reaching back nearly a century.

Although only half as old, Comcast also has a proud history, having grown from a single system cable operator to the largest video and residential Internet service provider in the country.

As we embark on this adventure together, it seems like a good time to reflect on how we got here. That’s why we put this book together. We hope you enjoy it and will be proud to be a part of what we’ve become.

The book is just one element of a gift package marking this occasion. Included is a certificate entitling you to 25 shares of stock in Comcast Corporation. Our hope is that you share ownership of this company and what we accomplish together.

You’ll also find a free pass for you and your family to one of the Universal theme parks — because we want you to get to know all our businesses, and have some fun, too.

And we’ve included what we’re calling “The Big Idea Book.” We’re a company founded on and driven by big ideas, and this gives you a place to record your own.

Last but not least, you’ll see a copy of the NBCUniversal Credo. This is, quite literally, what we believe. We hope you’ll agree, and come to see these as not just words but the distillation of a company culture that defines who we are, what we do, and how we do it.

NBCUniversal and Comcast are remarkable companies. Together, we will be even better.

Brian L. Roberts, Chairman and CEO, Comcast Corporation

Steve Burke, CEO, NBC Universal

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 3

Leave a Reply

3 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Fake Jordans says:

    We often cast our hopes and dreams aside, and then experience feelings of disillusionment or emptiness.

  2. Steve Burke says:

    Brain injured workers are an Expence that we here at Comcast can’t pay for. Brain injured workers should all do us a favour and die already

  3. Gena Boot says:

    Willful blindness
    Comcast Terminates employee after suffering a Traumatic brain injury at work.
    I believe Comcast’s dismissal of this man constitutes unlawful discrimination against a physically handicapped employee injured while at work. No question Comcast’s CEO Brian Roberts has bitten the hand that feeds him. Not with a nip, mind you, but a full-throttle chomp. This type of discrimination should stir national debate, worker’s injured on the job should not only have excellent care but the support of there Company. In talking with Comcast Headquartered in Philadelphia there management teams show Willful blindness, intentionally putting themselves in a position to be unaware of facts or criminal acts. Brain Roberts is the CEO and is responsible for his management teams actions or lack of actions.
    My indictment of Comcast or Brian Roberts may be overwrought. But now that Comcast is not paying this man’s medical expenses and finding there only intent was to save money is disheartening. Its now up to us to pay for his care. Brian Roberts made $40.8 million last year, Comcast is now threatening to raise there rates? How high are they going xfinity?

More TV News from Variety

Loading