Spike strikes up CES partnership

Net plans multiplatform coverage during tradeshow

Spike TV has partnered with the Consumer Electronics Show to provide coverage during the tradeshow, which is set to run Jan. 10-13 in Las Vegas.

The guy-centric cabler is coordinating multiplatform coverage on several trade shows in 2012, including E3 in Los Angeles during June, and July’s San Diego Comic-Con.

Exclusive partnership covers five hours of live telecasts from the show on Tuesday and will cover about 12 hours of coverage altogether, much of it focused on gaming and pop culture developments.

The net is continuing to use its “All Access Live” multiplatform programming model for CES; earlier events Spike covered with “All Access” include this year’s E3.

The model covers mobile devices, Facebook, and terrestrial television networks, with ads and PSAs made to shunt viewers between platforms.

Spike’s CES coverage will also reach the giant TV screens in Times Square.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading