TV titans talk creative protection, branding
COUNTING THEIR COIN
DirecTV’s Chris Long, left, Verizon’s Eric Bruno and CBS’ Zander Lurie discussed new delivery and revenue models during their session at Tuesday’s TV Summit, held at the Renaissance Hollywood Hotel.
RUNNING THE SHOW
John Shaffner, chairman-CEO of the Academy of Television Arts & Sciences, spoke with “Grey’s Anatomy” and “Private Practice” creator Shonda Rhimes, who said she made the decision to have a recurring character on “Practice” endure a sexual assault because it would have such resonance with viewers — more so than if the doctors had to deal with a character with whom auds were unfamiliar.
CONTENT STILL KING
Fox TV Studios prexy David Madden, left, and United Talent Agency’s Jay Sures participated in the opening state-of-the-television-industry panel. Both agreed that content remains studios’ and networks’ most prized commodity.
HBO programming topper Michael Lombardo, left, and the TV Academy Foundation’s Norma Provencio Pichardo and Sal Maniaci mingle before the day’s events begin.
RISING TYKE TIDE
“The number of hours that kids have been watching our channel has been consistently going up. We know our channel is a destination,” Disney Channels Worldwide prexy Carolina Lightcap told the aud.
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