Ratings for MTV drama cut in half from last week

Episode two wasn’t kind to “Skins.”

MTV’s racy teenage drama drew 1.6 million for last night’s episode, less than half than the 3.3 million who tuned in a week ago. That one had the benefit of an original “Jersey Shore” lead-in.

The network was hoping the controversy raised by the Parents Television Council would actually help draw viewers, but that wasn’t the case. So far, the show has lost a handful of advertisers, including Schick, General Motors, Subway, H&R Block, Taco Bell and Wrigley.

In the 18-34 demo, the numbers all fell precipitously as well. While the skein garnered a 2.7 rating a week ago, last night’s episode generated only a 1.

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