You will be redirected back to your article in seconds

Showtime readies Emmy campaign

Net will promote shows on buses around L.A.

The Oscarcast is still two days away, but Showtime is already prepping for TV’s big night.

The pay cabler is taking its Emmy campaign to the streets, promoting its original series contenders on more than 100 Los Angeles buses throughout June. It’s the first time a net has employed buses to garner Emmy attention.

Ads will be wrapped around buses whose routes are mostly on L.A.’s Westside, as well as Burbank. Also, Showtime will be tubthumping its shows on digital billboards around town.

“As the television landscape becomes more crowded and competitive each year, Showtime strives to find new and inventive ways to reach Emmy voters,” said Richard Licata, the net’s PR topper.

Showtime concluded the first season of Matt LeBlanc starrer “Episodes” on Sunday. New seasons of comedies “Nurse Jackie” and “United States of Tara” return March 28 and the costume drama sudser “The Borgias” launches April 3.

More TV

  • David Cassidy'Once In A Lifetime' concert

    Celebrities Remember David Cassidy: 'Love and Mercy to David'

    The Oscarcast is still two days away, but Showtime is already prepping for TV’s big night. The pay cabler is taking its Emmy campaign to the streets, promoting its original series contenders on more than 100 Los Angeles buses throughout June. It’s the first time a net has employed buses to garner Emmy attention. Ads […]

  • This Is Us Chrissy Metz

    ‘This Is Us’ Star Chrissy Metz Breaks Down Kate’s Grieving Process

    The Oscarcast is still two days away, but Showtime is already prepping for TV’s big night. The pay cabler is taking its Emmy campaign to the streets, promoting its original series contenders on more than 100 Los Angeles buses throughout June. It’s the first time a net has employed buses to garner Emmy attention. Ads […]

  • David Cassidy Partridge Family

    David Cassidy, 'Partridge Family' Star, Dies at 67

    The Oscarcast is still two days away, but Showtime is already prepping for TV’s big night. The pay cabler is taking its Emmy campaign to the streets, promoting its original series contenders on more than 100 Los Angeles buses throughout June. It’s the first time a net has employed buses to garner Emmy attention. Ads […]

  • Jason Beghe

    'Chicago P.D.' Star Jason Beghe Investigated for 'Anger Issues'

    The Oscarcast is still two days away, but Showtime is already prepping for TV’s big night. The pay cabler is taking its Emmy campaign to the streets, promoting its original series contenders on more than 100 Los Angeles buses throughout June. It’s the first time a net has employed buses to garner Emmy attention. Ads […]

  • TV News Roundup: Fox Sets Premiere

    TV News Roundup: Fox Sets Midseason Premiere Dates for 'LA to Vegas,' 'The Resident'

    The Oscarcast is still two days away, but Showtime is already prepping for TV’s big night. The pay cabler is taking its Emmy campaign to the streets, promoting its original series contenders on more than 100 Los Angeles buses throughout June. It’s the first time a net has employed buses to garner Emmy attention. Ads […]

More From Our Brands

Access exclusive content