EXCLUSIVE: USA Network is commissioning eight short films as an expansion of its Character Project initiative.In partnership with RSA Films and Tony and Ridley Scott, the cabler will unspool the pics on website characterproject.usanetwork.com. Pics will also be shown in selected cities. The net will provide promo support for the films on its own airwaves. Character Project — an extension of the net’s Characters Welcome marketing campaign — launched in 2009 with a series of works from renowned photographers. “The beauty of independent film is that it offers the opportunity to tell stories with both personal significance and universal resonance,” said Alexandra Shapiro, senior VP of brand marketing and digital. The eight filmmakers contributing pics for the initiative are Jakob Daschek, R.J. Cutler, Tomas Pena, Caskey Ebeling, Amie Steir, Jeff Feuerzeig, Bryan Poyser and Lauri Faggioni.
Data provided by:Nielsen Media Research (Preliminary Results)