Carl Fennessy expands role, while Mark Fennessy becomes Shine Network prexy

Shine Group has boosted its management structure in the U.S. by expanding the role of Carl Fennessy, making him CEO of Shine USA.

Fennessy will continue to share the title of CEO for Shine Australia with his brother, Mark Fennessy, who also has been given added responsibilities as prexy of Shine Network.

“Mark and Carl have taken Shine Australia from a standing start to the market leader in barely over a year,” Shine Group chair and CEO Elisabeth Murdoch said. “Their new, extended roles come in recognition of this and will allow (Shine) to further benefit from these skills.”

Carl Fennessy, who will relocate to Los Angeles while keeping a regular presence in Sydney, will lead to Los Angeles while keeping a regular presence in Sydney, will lead efforts to develop Shine USA in the newly created CEO position and serve as a liaison for the U.S. market, working with Eden Gaha, the recently appointed president of Shine-owned Reveille.

In this capacity, Fennessy will report to Shine Group Americas CEO Emiliano Calemzuk, as does Gaha.

“He is a creative and commercial leader, as the rapid success of Shine Australia is testament to,” Calemzuk said of Carl Fennessy. His talents will be very suited to our market and our companies here, and I hugely look forward to bringing him together with the team we are building here.”

The Shine Network presidency is also a newly created role, in which Mark Fennessy, who remains based in Sydney, will work with Shine’s London office to oversee and develop such Shine Group formats as “MasterChef” and “The Biggest Loser,” with an eye toward co-production relationships in countries that have no Shine Group presence.

“I’ve worked extensively with the Shine Network team on many of Shine Australia’s successful shows, and look forward to doing so even more in this new role,” Mark Fennessy said.

Before launching Shine Australia in early 2010, the Fennessys served as CEO and chief operating officer for FremantleMedia Australia. Earlier, the pair ran independent production company Crackerjack.

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