Shields, Kelley shift roles at NBCU

Former top praiser at conglom to lead cable PR

NBCUniversal’s former top PR exec is back at the cable side of the conglom.

Cory Shields, who served as right-hand man to ex-NBCUniversal CEO Jeff Zucker for three years beginning in 2006, will now report to Bonnie Hammer, chairman, NBCU cable entertainment and cable studios, out of New York.

Reporting to Shields is John Kelley, who will transition into a new role as senior VP, communications, pro-social and diversity initiatives for Hammer’s division, where he will oversee diversity initiatives.

Shields stepped away from the Peacock’s top PR job in 2009 to shift to executive VP of global policy strategies and alliances, reporting to general counsel Rick Cotton. That position is currently vacant but will be refilled.

As executive VP communications for Hammer’s business, he will shape strategy for a stable of properties including USA Network, Syfy, E! Entertainment, G4, Sleuth, Chiller, Universal HD, and Universal Cable Studios.

“Cory’s professional experience encompasses everything from television and film to music, advertising and government affairs,” said Hammer. “John’s a perfect choice to bring attention and emphasis to the areas of public affairs and diversity.”

This is Shields’ second tour of duty at NBCU, having worked at the broadcast network from 1997-2004. He went on to stints at JWT and Sony BMG Music Entertainment.

Kelley has been with the USA Network and Syfy brands since 2002, after previous stints at VH1, HBO and Paramount Pictures.

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