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Rookie ‘Anderson’ starts slowly

CNN vet's talker makes modest bow in first week

It’s early, but Warner Bros.’ “Anderson” is already looking for a bigger audience.

After its first three days, the highest-profile new talkshow of the fall averaged a 1.3 household rating/4 share for its primary runs in Nielsen’s weighted metered markets.

“Anderson” premiered Sept. 12, with the veteran CNN anchor showcased against a wall of windows overlooking Central Park. Cooper was both empathetic and direct during what could have been an awkward interview with the parents of the late British pop star Amy Winehouse. That show, which ended up facing CBS’ rain-delay coverage of the men’s finals of the U.S. Open Tennis Tournament in several large markets, rated a 1.3/4, on par with its lead-in and down 13% from its year-ago time period average.

But as the week went on, it didn’t appear that viewers had turned from tennis to find “Anderson.” The Sept. 13 episode featured Cooper casually chatting with Daniel Radcliffe, comedian Kathy Griffin and Snooki from “Jersey Shore.” And on Sept. 14, Cooper talked to two adult women who were abandoned at birth about how they are faring as adults. And each day, a 1.3/4.

Among women 25-54, the show’s target demographic, “Anderson” was averaging a 0.7/4 across the three days, down 12% from its 0.8/5 lead-in and a 22% falloff from its year-ago time-period average.

“Anderson” finished first among women 25-54 in its timeslot in several top markets, including fifth-largest market Dallas, on WFAA at 3 p.m.; No. 9 Washington, D.C., on WJLA at 4 p.m.; and No. 10 Orlando, Fla., on WESH at 2 p.m.

“I see signs where ‘Anderson’ has gone up in a few places,” says one syndicator, who is not involved with the show. “All of Anderson’s experience with interviewing people and being on television really shows.”

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