CBS draws big crowd too with its Hallmark movie

Though Fox’s coverage of the NFL’s all-star game, the Pro Bowl, dominated the night in demos, CBS fared well with its Hallmark Hall of Fame movie “The Lost Valentine,” which logged some of the franchise’s best ratings in a few years.

Sunday primetime was a good one for Betty White, who picked up a Screen Actors Guild award over on TNT/TBS while also appearing alongside Jennifer Love Hewitt in “Lost Valentine,” which averaged a 2.3 rating/6 share in adults 18-49 and 14.5 million viewers overall. Once a reliable ratings getter for CBS, the Hallmark Hall of Fame has fallen off in recent years, but “Valentine” drew the largest overall aud for the franchise since “Valley of Light” in January 2007, peaking with 15.7 million in its final half-hour Sunday. And in demos like 18-49 and 25-54 (3.4/8), “Valentine” drew the best scores for a HHOF movie since “Front of the Class” in December 2008.

Also for CBS, “60 Minutes” opened with a low-rated installment (1.4/4 in 18-49, 10.1 million viewers overall), followed by an encore “Undercover Boss” at a special 8 o’clock time (1.8/5 in 18-49, 8.1 million viewers overall).

Ratings for the Pro Bowl, telecast live from Honolulu, are unreliable due to the nature of live sports, but Fox’s stations averaged a winning 4.4 rating/12 share in adults 18-49 and 12.4 million viewers overall from 7 to 10 o’clock. The National Football Conference jumped to a huge early lead before the American Football Conference rallied some in the second half. Fox airs the Super Bowl this coming Sunday.

ABC hung in there with an original installment of “America’s Funniest Home Videos” (2.2/6 in 18-49, 8.5 million viewers overall), which logged some of its best scores of the season, and a two-hour “Extreme Makeover: Home Edition” (2.7/7 in 18-49, 9.1 million viewers overall), which hit a season high. “Home Edition,” featuring guest volunteer Justin Bieber, achieved a two-year high in both kids 2-11 and teens 12-17. Closing out the night was a special 10 p.m. repeat of “Desperate Housewives” (1.1/3 in 18-49, 3.6 million viewers overall).

And NBC settled for a fourth-place finish with “Dateline” (1.3/4 in 18-49, 5.9 million viewers overall) and the network premiere of theatrical “National Treasure 2: Book of Secrets” (1.4/3 in 18-49, 4.3 million viewers overall). “Dateline” moved into an 18-49 tie with “60 Minutes” in the 7:30 half-hour (1.4/4) and drew its largest overall audience for a Sunday telecast in about a year.

Preliminary 18-49 averages for the night: Fox, 4.4/12; ABC, 2.1/6; CBS, 1.9/5; NBC, 1.3/4; Univision, 0.7/2.

In total viewers: Fox, 12.4 million; CBS, 11.8 million; ABC, 7.5 million; NBC, 4.6 million; Univision, 1.9 million.

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