“Piers Morgan” also drew 521,000 in the 25-54 adult demo, the group advertisers most frequently use when examining ratings info for the cable news channels.
Total viewers represents a 219% increase compared to 2010’s fourth quarter when “Larry King Live” was wrapping up.
Morgan had pretaped his conversation with Winfrey, who just launched the OWN network on Jan. 1, and had been touting it for weeks.
Despite the publicity surrounding Morgan’s debut, Fox News Channel’s “Hannity” was still best in the 9 p.m. timeslot. The conservative host’s hourlong show drew 2.3 million viewers overall and 600,000 in the demo. At MSNBC, “The Rachel Maddow Show” earned 1.1 million viewers overall, 342,000 in the demo.
Morgan will chat with Howard Stern tonight and Ricky Gervais on Thursday. The Gervais interview will be taped Wednesday, so the popular British comedian can discuss the controversy regarding his recent Golden Globes hosting gig.