Show likely cements its third-season pickup
The sophomore-season finale of NBC’s “Parenthood” was a bright spot last week in an otherwise ho-hum holiday frame for primetime scripted skeins.
“Parenthood” likely cemented its third-season pickup by the Peacock with the perf of its finale, which drew 6.3 million viewers and 2.5 rating/7 share in the Tuesday 10 p.m. berth, according to Nielsen.
The ensembler held on to its lead-in from a 90-minute installment of “Biggest Loser” (2.3/6 in 18-49, 6.6m) and held its own against ABC’s “Body of Proof” (2.4/6 in 18-49, 11.4m), which benefitted from a “Dancing With the Stars” lead-in (3.0/8 in 18-49, 16.3m), and a rerun of CBS’ “NCIS: Los Angeles” (2.1/6 in 18-49, 9.1m). Although the series toplined by Peter Krause and Lauren Graham has not been a barnburner, it continues to show promise in the vital stats important to NBC. The finale marked “Parenthood’s” best showing in 18-49 since Sept. 21 and its biggest overall aud since its Sept. 14 season bow.
The show ranks No. 2 among primetime skeins, behind Fox’s “Fringe,” in terms of its average percentage gain from DVR viewing during the seven days following each’s segs broadcast preem.
In adults 18-49, “Parenthood” gains nearly a rating point (2.9 vs. 2.1) and nearly 2 million viewers (7.1m vs. 5.2m) in Nielsen’s Live-Plus-7 measure. “Parenthood” also ranks as primetime’s youngest-skewing 10 p.m. drama, with a median age of 45.2. ABC’s “Private Practice” is the second-youngest in the category with a median age of 47.7.
For the week capped by the Easter holiday on Sunday, Fox ran away with the 18-49 race as usual with an average of 2.7/8, followed by ABC (1.9/6), CBS (1.8/5), NBC (1.5/4) and CW (0.8/2). CBS led in total viewers with an average of 8.48 million, followed by Fox (8.19m), ABC (7.73m), NBC (4.86m) and CW (1.75m).
TNT was the clear leader in cable thanks to the NBA Playoffs, with two games in the series between the Los Angeles Lakers and New Orleans Hornets cracking the week’s top 25 in 18-49: Sunday’s Game 4 (2.8/8 in adults 18-49, 6.28m) and Wednesday’s Game 2 (2.5/7 in 18-49, 5.35m). Cable’s No. 1 series in the demo was History’s overachiever “Pawn Stars” (2.4/6 in 18-49, 6.31m).
Fox’s week was paced by — what else? — “American Idol,” which continues to stay ahead of its perf in the comparable frame from last year. Wednesday’s installment delivered a 7.1/20 in the key demo and 22.5 million viewers, up 3% in 18-49 and 14% in viewers against the year-ago measure. Thursday’s edition (5.8/19 in 18-49, 20.3m) was essentially flat in 18-49 and up 3% in viewers. “Glee’s” showing in the Tuesday lead-off hour (3.8/11, 9.8m) ensured that Fox took three of the week’s top five programs in 18-49, rounded out by ABC’s Monday installment of “Dancing With the Stars” (4.0/11 in 18-49, 20.1m) and Wednesday’s “Modern Family” (3.8/10 in 18-49, 10m).
CBS was off its game with reruns dotting its sked. The Eye saw a hint of good news from a fresh seg of frosh Monday 9:30 p.m. laffer “Mike and Molly” (2.6/6, 10m), which built on its “Two and a Half Men” rerun lead-in (2.1/5, 7.4m).
The Peacock reaped the rewards of all the chatter about Donald Trump’s possible run for the White House as “Celebrity Apprentice” (3.0/8, 8.3m) perked up the Sunday 9 p.m. berth coming out of a weak lead-in from “America’s Next Great Restaurant” (1.2/4, 3.7m).
Thursday’s “Vampire Diaries” (1.2/4, 2.7m) topped the leaderboard for CW in a week with a generous helping of reruns on the netlet’s sked.
Elsewhere in the cable realm, HBO’s “Game of Thrones” held steady at 2.20 million viewers in its second week, while lead-out “Treme” settled for 605,000 viewers in its second-season preem.
In its fourth week, AMC’s murder mystery “The Killing” slipped a bit to 2.25 million viewers.