ABC drama has soft third week; NBC's football big
After a good premiere and a solid second week, rookie ABC drama ”Pan Am” experienced a steep falloff Sunday, a night that saw NBC’s ”Sunday Night Football” crush the competition.According to preliminary national estimates from Nielsen, ABC’s ”Pan Am” averaged a 1.9 rating/5 share in adults 18-49 and 6.4 million viewers overall , down 27% from last week in the demo (2.6) and off a big 38% from its premiere (3.1). The whole night has slumped for ABC, with ”Desperate Housewives” dipping a bit more to a firstrun series low (2.7/6 in 18-49, 8.5 million viewers overall). Earlier in the evening, ”America’s Funniest Home Videos” did a 1.4/4 in 18-49 and 6.6 million viewers overall, and ”Extreme Makeover: Home Edition” averaged a 2.0/5 in the demo and 7.3 million viewers overall. New drama ”Once Upon a Time” joins the lineup in the 8 o’clock slot on Oct. 23. NBC dominated the night once again, this week taking advantage of a baseball rainout on Fox. From 8:30 to 11 p.m., the Green Bay Packers’ 29-14 victory over the Atlanta Falcons averaged a 7.9 rating/19 share in adults 18-49 and 19.5 million viewers overall on the net’s stations; these numbers are expected to rise by anywhere from 5% to 15% in the nationals once the full duration of the game and all West Coast viewing is included. In the metered markets, the game did a big 14.0 household rating/22 share , 20% higher than last year’s 11.7/19 for Philadelphia-San Francisco. Since the ”Sunday Night Football” package started on NBC in 2006, this is the best overnight score to date for a Week 6 contest, which traditionally faces competition for male audiences from postseason baseball action. At CBS, a late-afternoon NFL doubleheader meant that the start times of the net’s Sunday series were pushed back in most of the country, beginning with ”60 Minutes” (roughly 3.6/10 in 18-49, 13.7 million viewers overall from about 7:30 to 8:30 p.m.). From there, ”Amazing Race” averaged roughly a 2.7/7 in 18-49 and 9.6 million viewers overall from 8:30 to 9:30 p.m., followed by ”The Good Wife” (2.2/5 in 18-49, 9.9 million viewers overall) and ”CSI: Miami” (2.0/5 in 18-49, 9.7 million viewers overall). Fox barely registered with a two-hour repeat of ”The X Factor” from 8 to 10 p.m. (1.1/3 in 18-49, 3.0 million viewers overall). The net had been scheduled to air Game 2 of the American League Championship Series between Detroit and Texas, but that game was rained out and pushed back to this afternoon. Preliminary 18-49 averages for the night: NBC, 6.5/16; CBS, 3.2/8; ABC, 2.0/5; Univision, 1.1/3; Fox, 1.0/3. In total viewers: NBC, 16.2 million; CBS, 12.1 million; ABC, 7.2 million; Univision, 2.9 million; Fox, 2.7 million.
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