In another sign of post-merger realignment at the Peacock, USA Network has upped programming topper Jeff Wachtel and marketing chief Chris McCumber to co-presidents.
The pair, who report to NBCUniversal Cable Entertainment and Cable Studios chairman Bonnie Hammer, will jointly oversee operations and strategic issues across all platforms for the USA brand. The promotion comes as Hammer’s turf at NBCU has expanded with the addition of cablers E! and G4 to her portfolio.
“I can’t think of a better team to build on the network’s incredible momentum,” said Hammer. “Not only have Jeff and Chris performed consistently at the top of their games, their collaborative style is a critical part of USA’s DNA and a key component of the network’s success.”
Wachtel, who also serves as co-prez of Universal Cable Prods., and McCumber have long served as key lieutenants to Hammer.
Wachtel has been with USA since 2001, leading the cabler’s surge with original scripted series such as “Burn Notice,” “White Collar,” “Royal Pains” and “In Plain Sight.”
McCumber has steered the cabler’s marketing and branding initiatives for the past decade, overseeing the “Characters Welcome” image campaign, among others. He most recently served as exec veep of marketing, digital and brand strategy. He also oversees all WWE programming and integrated sales for USA.