Discovery/Harpo joint venture OWN has announced its fall schedule, with a new focus on weekend viewership.
One of the criticisms directed at OWN has been that its programming was spread too widely throughout the week; with the new slate, the net has focused primarily on Sundays, moving its biggest success, “Our America with Lisa Ling,” from Tuesdays to Sunday at 9. “Ask Oprah’s All-Stars” will lead into the show in a new 8 p.m. slot, and “Visionaries: Inside the Creative Mind” will premiere at 10.
Viewers hankering for more of Winfrey herself will have an easier go of it on the cabler, too. OWN will strip “Oprah’s Lifeclass” in primetime at 8 with “The Rosie Show” as its 7 p.m. lead-in.
Saturdays will also be important for OWN in the coming months — premieres of recent pickup “Don’t Tell the Bride” (an adaptation of a U.K. show format) and “Welcome to Sweetie Pie’s” (announced at the Discovery upfront) will air at 9 and 10 p.m., respectively. The start date for the new schedule is Monday, October 10.
With the changes, the net seems to be setting into gear after a tumultuous eight months. Winfrey herself is now top dog at the channel, with Harpo vets Sheri Salata and Erik Logan serving as co-prexies.