CJ Olivares is out at Fuel TV.
Fox cabler announced that Olivares, net’s exec VP and g.m., will remain as a consultant until another topper is announced, which should be by next week.
According to insiders, Olivares wasn’t comfortable with the male-skewing network expanding its age base from 12-24 to 12-34 and moving toward sports such as auto racing and mixed martial arts. Fuel’s core sports include snowboarding, surfing and BMX events.
Network, which is in 30 million homes, is looking to reach 50 million to 70 million over the next few years. It recently announced the return of four original series: “The Standard Snowboard Show,” “The Adventures of Danny & the Dingo,” “Thrillbillies” and “Built to Shred.”
Also, Fuel just gave a go-ahead for “Bruce Lee Lives!,” set to debut July 17. Half-hour series examines the life of the renowned martial arts artist through stories by personalities that include Ryan Phillippe, Jesse Ventura
and Zack Snyder.
Olivares’ successor is likely to come from inhouse at Fuel. He was largely reponsible for the net’s 2003 launch.
“As the network continues to evolve, I realize that my passion remains the action sports that were Fuel TV’s core and I now have the opportunity to explore the emerging possibilities in the expanding action-sports entertainment landscape,” Olivares said.
Added Fox Sports Media Group chairman David Hill: “CJ has worked tirelessly to make Fuel TV live up to its original mission of providing unique, male-oriented sports and entertainment programming with a distinctive voice.”