Replaces Reid as net's chief White House correspondent

Norah O’Donnell has left MSNBC for CBS News, where she will be chief White House correspondent. Current chief White House correspondent Chip Reid will become a national correspondent.

Move is a major step up for O’Donnell; she’s been at MSNBC for 12 years and has maintained a regular presence on the Peacock’s news cabler. She was previously a staff reporter for Capitol Hill newspaper Roll Call. O’Donnell won an Emmy for her Sept. 11, 2001, “Dateline” story “D.C. in Crisis.”

O’Donnell will also become the principal substitute anchor on the net’s Sunday show, “Face the Nation,” as well as reporting on other Eye newscasts including “60 Minutes.”

It’s just the most recent in a series of shifts among broadcast news personalities. Some, like O’Donnell, are moving up from smaller networks to larger. CNBC’s Erin Burnett recently landed at CNN, where she’ll lead that network’s financial coverage. Others, like Ann Curry, are just now getting their day in the sun (Curry succeeds Meredith Vieira on NBC’s “Today”).

Katie Couric has left CBS for ABC in the hopes that she’ll be able to make a syndicated program work where her nightly newscast didn’t; CBS has replaced her with the very different Scott Pelley in an effort to give “Evening News” more of a hard-news edge.

There are fewer and fewer opportunities for reporters to distinguish themselves as the embodiment of a given newscast. With Pelley, CBS has indicated that they hope to bring the “60 Minutes” team structure to the nightly news, and now O’Donnell is the newest member of that team.

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