Multi-year pact covers range of broadcast, cable shows

Netflix and NBCUniversal have renewed their deal to keep myriad broadcast and cable series available on the streaming service, the companies announced Wednesday.

The key change in the renewal is that NBCU is guaranteeing Netflix future seasons of some NBC series included in the deal, according to a source familiar with the agreement, whereas the previous deal was restricted only to programming that had already been produced.

The renewal will also expand the volume of programming Netflix gets from NBCU, adding series that weren’t previously available, such as the NBC series “Parenthood,” to the existing catalog, which included NBC’s “30 Rock” and “The Office.”

Deal will also encompass cable channels such as E! and Style that became part of NBCU after its acquisition by Comcast, which occurred after the previous Netflix renewal in September 2010.

The new programming that comes to Netflix, which also includes NBC’s “The Event” and Syfy’s “Warehouse 13,” will be available on Oct. 1.

The NBCU-Netflix pact is non-exclusive, allowing the conglom to shop the same programming to rival digital services. Financial terms of the deal were not disclosed.

One notable omission from this renewal is next-day rights to “Saturday Night Live.” Netflix previously had the right to run episodes of the latenight series 24 hours after it aired. “SNL” was the only program under the deal — as well as any deal that Netflix has with TV networks — that entitled the streaming service to a window that close to original airdate.In-season streaming is rare on Netflix because of the potential for such streaming to cannibalize content available on DVR, VOD or a network’s own website. “SNL” was deemed safe to experiment with at NBCU because its value after its premiere telecast is much more limited than that of a primetime scripted series.Netflix still has some in-season streaming such as select cable programs from Disney-ABC Television Group.

“SNL” will remain on Netflix, but with the same one-season delay that governs the rest of the programs under the renewal.

Most of the programming covered under the deal is produced by studios that come under NBCU, including Universal Media Studios and Universal Cable Prods. NBC series that come from outside production companies, like Warner Bros. TV’s “Chuck,” are not covered under the deal.

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