Free-to-air deal includes 'Bridesmaids,' 'Iron Fists'
NBCU Intl. TV has inked an exclusive, free-to-air, first-run film deal with Spanish broadcasting group Antena 3 TV.Deal encompasses NBCU theatrical releases from 2011 — including Paul Feig’s laffer “Bridesmaids” and Russell Crowe and Lucy Liu actioner “The Man With the Iron Fists” — and runs for more than two years. Antena 3 has also inked a package of 30 pics a year from NBCU’s film library, including the “Fast and Furious,” “The Mummy” and “Bourne” movie sagas. Hollywood pics are key content for the DeAPlaneta-controlled broadcasting group, which operates nationwide TV services Antena 3, Neox, Nova and Nitro. In March, it unveiled a three-year pact with Sony Pictures for first-run broadcasting rights and it also has a three-year deal with Disney, which began in January. Antena 3 has also closed deals with Spanish distributors including Tripictures and Alliance Atlantis’ Madrid-based Aurum Prods. From Tripictures, it has secured a six-movie package led by “The Next Three Days,” “Letters to Juliet” and “He’s Just Not That Into You.” The Aurum deal includes parts of “The Twilight Saga.” Last year’s analog switch-off in Spain has sparked an escalating number of startup DTT services, goosing local broadcasters’ demand for studio movies.