Company vet will oversee research-based plans

NBCUniversal has named Liz Mahaffey exec VP of strategic insights and research for its cable entertainment and studios.

Mahaffey will oversee research initiatives at NBCU networks such as USA and E!, in particular guiding the use of consumer and cultural research for strategic planning in the division.

“Liz is not only one of the best ‘big picture’ thinkers I know, she’s also one of the most articulate,” said NBCU cable entertainment and cable studios chairman Bonnie Hammer, to whom Mahaffey will report.

Most recently, Mahaffey was strategic planning senior veep for USA, Syfy and emerging networks.

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