NBCU promotes Mahaffey to strategic cable post

Company vet will oversee research-based plans

NBCUniversal has named Liz Mahaffey exec VP of strategic insights and research for its cable entertainment and studios.

Mahaffey will oversee research initiatives at NBCU networks such as USA and E!, in particular guiding the use of consumer and cultural research for strategic planning in the division.

“Liz is not only one of the best ‘big picture’ thinkers I know, she’s also one of the most articulate,” said NBCU cable entertainment and cable studios chairman Bonnie Hammer, to whom Mahaffey will report.

Most recently, Mahaffey was strategic planning senior veep for USA, Syfy and emerging networks.

More TV

  • UFC

    ESPN Adds Fights to UFC TV Rights Deal, Reaching $1.5 Billion Value (EXCLUSIVE)

    NBCUniversal has named Liz Mahaffey exec VP of strategic insights and research for its cable entertainment and studios. Mahaffey will oversee research initiatives at NBCU networks such as USA and E!, in particular guiding the use of consumer and cultural research for strategic planning in the division. “Liz is not only one of the best […]

  • White Famous' TV show premiere

    TV News Roundup: Jamie Foxx Returns to Host BET Awards

    NBCUniversal has named Liz Mahaffey exec VP of strategic insights and research for its cable entertainment and studios. Mahaffey will oversee research initiatives at NBCU networks such as USA and E!, in particular guiding the use of consumer and cultural research for strategic planning in the division. “Liz is not only one of the best […]

  • catastrophe

    Number of Female Writers in British Film and TV at ‘Abjectly Low Levels’

    NBCUniversal has named Liz Mahaffey exec VP of strategic insights and research for its cable entertainment and studios. Mahaffey will oversee research initiatives at NBCU networks such as USA and E!, in particular guiding the use of consumer and cultural research for strategic planning in the division. “Liz is not only one of the best […]

  • Richard Gere to Return to TV,

    Richard Gere to Return to TV After Nearly 30 Years, in BBC Drama ‘MotherFatherSon’

    NBCUniversal has named Liz Mahaffey exec VP of strategic insights and research for its cable entertainment and studios. Mahaffey will oversee research initiatives at NBCU networks such as USA and E!, in particular guiding the use of consumer and cultural research for strategic planning in the division. “Liz is not only one of the best […]

  • Pose Sharp Objects

    Poll: Which New Summer Show Are You Most Excited to Watch?

    NBCUniversal has named Liz Mahaffey exec VP of strategic insights and research for its cable entertainment and studios. Mahaffey will oversee research initiatives at NBCU networks such as USA and E!, in particular guiding the use of consumer and cultural research for strategic planning in the division. “Liz is not only one of the best […]

  • Clint Walker Dead

    Clint Walker, Star of TV Western 'Cheyenne,' Dies at 90

    NBCUniversal has named Liz Mahaffey exec VP of strategic insights and research for its cable entertainment and studios. Mahaffey will oversee research initiatives at NBCU networks such as USA and E!, in particular guiding the use of consumer and cultural research for strategic planning in the division. “Liz is not only one of the best […]

More From Our Brands

Access exclusive content