You will be redirected back to your article in seconds

NBCU, Etsy partner

Effort part of 'Green Is Universal' push

For its “Green Is Universal” initiative, NBCUniversal is partnering with online handcrafted goods retailer Etsy to sponsor a recycled handmade goods contest, starting today, as a run-up to the conglom’s Earth Week.

For the competish, christened “Art of Reuse,” do-it-yourselfers are tasked with creating new products from recycled material — a popular pastime on Etsy. Judges will include Martha Stewart; Hoda Kotb and Kathie Lee Gifford; and Andy Cohen.

Beth Colleton, VP of the Green initiative, said that environmentally friendly marketing continues to evolve. “The public is more savvy, so they’re constantly pushing media outlets and companies for the latest and greatest,” Colleton said. “Coming out of BP last year and the disaster in Japan this year, we’ve seen that headlines in the news make people want to dig deeper.”

“Art of Reuse” is promoted online across the 8 million member Etsy community and NBCU’s iVillage and on-air via NBCU’s cable suite. The contest’s top 10 entries will also appear on NBC’s “Today” show during Earth Week, April 17-24. Submissions are open until April 11.

More TV

  • The Chambermaid Ventana Sur Fest Traveler

    Ventana Sur Opens Shop for Latin American Film and TV

    For its “Green Is Universal” initiative, NBCUniversal is partnering with online handcrafted goods retailer Etsy to sponsor a recycled handmade goods contest, starting today, as a run-up to the conglom’s Earth Week. For the competish, christened “Art of Reuse,” do-it-yourselfers are tasked with creating new products from recycled material — a popular pastime on Etsy. […]

  • This, photo shows the 21st Century

    Comcast, Disney Keep Focus on 21st Century Fox Assets Despite AT&T-Time Warner Battle

    For its “Green Is Universal” initiative, NBCUniversal is partnering with online handcrafted goods retailer Etsy to sponsor a recycled handmade goods contest, starting today, as a run-up to the conglom’s Earth Week. For the competish, christened “Art of Reuse,” do-it-yourselfers are tasked with creating new products from recycled material — a popular pastime on Etsy. […]

  • Nancy Lesser HBO

    HBO Exec Nancy Lesser Sues TV Academy Over Broken Pelvis

    For its “Green Is Universal” initiative, NBCUniversal is partnering with online handcrafted goods retailer Etsy to sponsor a recycled handmade goods contest, starting today, as a run-up to the conglom’s Earth Week. For the competish, christened “Art of Reuse,” do-it-yourselfers are tasked with creating new products from recycled material — a popular pastime on Etsy. […]

  • Scorpion-cbs TV Show

    How Scooter Braun Turned Luck With First Series 'Scorpion' Into Prolific TV Business

    For its “Green Is Universal” initiative, NBCUniversal is partnering with online handcrafted goods retailer Etsy to sponsor a recycled handmade goods contest, starting today, as a run-up to the conglom’s Earth Week. For the competish, christened “Art of Reuse,” do-it-yourselfers are tasked with creating new products from recycled material — a popular pastime on Etsy. […]

  • Ted Sarandos Harvey Weinstein

    Netflix Won't Host Golden Globes Party With Weinstein Company

    For its “Green Is Universal” initiative, NBCUniversal is partnering with online handcrafted goods retailer Etsy to sponsor a recycled handmade goods contest, starting today, as a run-up to the conglom’s Earth Week. For the competish, christened “Art of Reuse,” do-it-yourselfers are tasked with creating new products from recycled material — a popular pastime on Etsy. […]

  • Smilf The Good Doctor Will and

    Can 'SMILF,' 'Will & Grace,' 'The Good Doctor' Break Into Golden Globes Race?

    For its “Green Is Universal” initiative, NBCUniversal is partnering with online handcrafted goods retailer Etsy to sponsor a recycled handmade goods contest, starting today, as a run-up to the conglom’s Earth Week. For the competish, christened “Art of Reuse,” do-it-yourselfers are tasked with creating new products from recycled material — a popular pastime on Etsy. […]

  • New Media old media shakeup

    Murdoch Sale Talks Underscore Digital's Effect in Disrupting Hollywood

    For its “Green Is Universal” initiative, NBCUniversal is partnering with online handcrafted goods retailer Etsy to sponsor a recycled handmade goods contest, starting today, as a run-up to the conglom’s Earth Week. For the competish, christened “Art of Reuse,” do-it-yourselfers are tasked with creating new products from recycled material — a popular pastime on Etsy. […]

More From Our Brands

Access exclusive content