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NBC sin-ergy: ‘Playboy Club’ star to get Playboy cover

 

You might think NBC would be treading very carefully about its association with Playboy magazine given the controversy surrounding its upcoming fall series “The Playboy Club.”

And you might be wrong.

Sure, watchdog groups are up in arms over the show and the Peacock’s Salt Lake City affiliate opted not to air “Club” because the station’s parent company, which has ties to the Mormon church, didn’t want to be perceived as being affiliated in any way with pornography.

But that’s not stopping one of the show’s stars for posing for Playboy magazine.

Laura Benanti, who plays veteran Bunny Carol-Lynne on the series (see video above), tweeted this morning that she will be Playboy magazine’s cover girl for the October issue. Though she didn’t specify whether any nudity would be involved or not, sources say she is not nude and that the image would be in the spirit of the show’s 1960s era.

Putting the show on the cover is a natural way for NBC to market the series. But the network might have been smarter to skip this particular promotional opportunity for no other reason than to avoid the perception that it’s in bed with the brand, which could further inflame what’s been a relatively low-profile controversy…so far.

P.S. Maybe NBC will have better luck today at Comic-Con, where a Playboy Club-themed shindig is planned, including: “Bunnies with cigarette trays will be distributing Playboy Club keys, which visitors can have shaped into their own house keys on site.”

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