'Loser,' 'Sing-Off,' 'Think' to return in 2011-12
NBC is showing love for its alternative series: “The Biggest Loser,” “Who Do You Think You Are?” and “The Sing-Off” have all been picked up through the 2011-12 season.Move comes as the current cycle of “The Biggest Loser” remains one of the Peacock’s top shows, averaging 9 million total viewers. Weightloss skein is also NBC’s best series in women 18-49 and 25-54. “Alternative series such as these three bona fide hits are important not only to their loyal audiences but also as strong components of the NBC schedule,” said Bob Greenblatt, chairman of NBC Entertainment. “They are each unique, attention-getting shows with terrific producing and talent auspices, and we’re proud to be associated with them.” “Biggest Loser,” from Reveille, 25/7 Prods. and 3Ball Prods., is in its 11th season and airs Tuesdays from 8-10 p.m. Show is averaging a 3.3 rating/9 share in the 18-49 demo. “Who Do You Think You Are?,” which began Feb. 4, offers a look at a celebrity’s family ancestry in each episode. In two weeks, the show is earning a 1.4/5 in adults 18-49 and 7.0 million viewers overall, the biggest aud for any Friday NBC skein. Series, from Is Or Isn’t Entertainment and Shed Media U.S., is a U.K. export and debuted last March. The five-episode second season of “The Sing-Off” ran in December, where it earned a 3.2/8 in the 18-49 demo, with 9.2 million viewers. That was an improvement over season one and gave NBC the confidence to give it an extension. Hosted by Nick Lachey, program showcases a cappella groups vying for a $100,000 first prize and a recording contract with Sony Music. Tenth Planet Prods., Outlaw Entertainment and Sony Pictures Television produce. Elsewhere on the reality front, NBC will premiere the next season of “Celebrity Apprentice” as well as freshman series “America’s Next Great Restaurant” on March 6. Also, “Minute to Win It” is in its second season and airs at 8 p.m. Wednesdays. Greenblatt just completed NBC’s pilot orders and the network is in the midst of casting those programs. Among the shows garnering attention is David E. Kelley’s take on “Wonder Woman”; “Smash” from exec producer Steven Spielberg and starring Debra Messing about the makings of a Broadway show; and a U.S. take of Brit staple “Prime Suspect” with Maria Bello.
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