NBC pops on Monday

Net's Macy's fireworks spec dominates

On a night when pretty much everything else on the competition fizzled, NBC lit up the ratings sky with its annual ”Macy’s Fourth of July Fireworks Spectacular,” which was up vs. recent years.

According to preliminary national estimates from Nielsen, ”Macy’s Fourth of July Fireworks Spectacular” averaged a 2.1 rating/7 share in adults 18-49 and 8.6 million viewers overall during the 9 o’clock hour, ruling as the evening’s No. 1 program in both categories. The special was up a sharp 50% in adults 18-49 over last year’s showing (1.4 rating on a Sunday) for its best demo average in four years; and its overall audience was the best in 11 years, rising 25% over last year’s 6.9 million.

NBC also led the broadcasters in 18-49 for the opening hour with an “America’s Got Talent” repeat (1.2/5 in 18-49, 4.9 million viewers overall) and at 10 o’clock with a repeat of the previous hour’s “Macy’s Fourth of July” special (1.4/5 in 18-49, 5.3 million viewers overall), which led in demos over CBS’ competing “Boston Pops Fireworks Special” (1.1/4 in 18-49, 6.6 million viewers overall). Still, “Boston Pops” was up vs. last year in demos and led its timeslot in total viewers.

Univision moved up to second on the night in 18-49 thanks to its coverage of the Copa America soccer match between Chile and Mexico (1.3/5 in 18-49, 2.9 million viewers overall). And CBS was runner-up in total viewers with its fireworks special and repeat comedy lineup, which was paced as usual by ”Two and a Half Men” at 9 o’clock (1.2/4 in 18-49, 4.6 million viewers overall).

ABC, which has consistently been winning Monday with its reality lineup, took a back seat on Independence Day as it aired repeats of ”The Bachelorette” (0.7/3 in 18-49, 3.1 million viewers overall) and ”Extreme Makeover: Weight Loss Edition” (1.0/4 in 18-49, 3.0 million viewers overall).

And Fox didn’t do much with encores of ”MasterChef” (0.9/3 in 18-49, 2.3 million viewers overall) and ”House” (0.5/2 in 18-49, 1.5 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 1.6/6; Univision, 1.2/4; CBS, 1.0/4; ABC, 0.8/3; Fox, 0.7/2; CW, 0.2/1.

In total viewers: NBC, 6.3 million; CBS, 4.9 million; ABC, 3.1 million; Univision, 2.7 million; Fox, 1.9 million; CW, 0.4 million.

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