Wednesday night laffer delivered low ratings from the start

NBC has bowed to the inevitable, dropping the ax comedy “Free Agents” after four low-rated airings.

CW did the same with its reality skein “Hater,” also yanked after four outings.

The Hank Azaria-Kathryn Hahn rom-com delivered 3.2 million viewers in its most recent outing. NBC plans to fill the Wednesday 8:30 p.m. slot with repeats of its new Thursday comedy “Whitney.”

“Free Agents,” an offbeat Universal TV laffer based on a Brit format, drew some positive reviews but never clicked in the tough slot opposite Fox’s “The X Factor” and CBS’ “Survivor.” It also struggled to hold the lead-in from its 8 p.m. companion, “Up All Night,” which has earned a full-season pickup.

CW will fill “Hater’s” Wednesday 8 p.m. berth with a rerun of Sarah Michelle Gellar drama “Ringer,” which will continue in its Tuesday 9 p.m. slot. The CW is hoping some additional exposure for the series will help it find more viewers.

The network stopped short of classifying the removal of “Hater” as a cancellation because it can conceivably bring back episodes that have yet to air later in the year though there are no plans in place to do so yet.

The unscripted series that united celebrities with the individuals who loathed was essentially ignored by viewers, averaging a 0.5 rating in the 18-49 demo and 1.19 million total viewers since its Sept. 14 preem.

Follow @Variety on Twitter for breaking news, reviews and more
Post A Comment 0