All-Star Game readying ambitious int'l telecast

As the NBA descends on Los Angeles for All-Star Weekend, the hoop circuit is readying its most ambitious international telecast yet.

The All-Star Game will be televised live in 43 languages to 215 countries and territories, including a first-ever stream to mobile phones.

Among the networks carrying the telecast are China’s CCTV, India’s Ten Sports, Al Jazeera (Arabic), TV Azteca in Latin America, ESPN UK, Canal+Spain, WOWWOW in Japan and Astro Supersport in Malaysia.

The league’s cable network, NBA TV, will be available for the first time worldwide on mobile phones as it delivers backstage coverage.

The game and the All-Star Saturday Night events are also going out in 3D to more than 100 cinemas, including venues in Belgium, Germany, Italy and Mexico.

Pace is producing the NBA 3D events, using eight 3D cameras throughout Staples Center. Three will be “3D Shadow” cameras that sit atop the main broadcast’s cameras.

The additional cameras for 3D, and the additional seat-kills they can require, have become an obstacle to 3D production at high-profile events, such as the Super Bowl. Shadow cameras alleviate that problem.

Sensio Technologies’ 3D Live Network will bring the NBA events to cinemas.

All-Star Saturday night tips off at 8 o’clock Eastern/5 o’clock Pacific. The All-Star game starts at the same hour Sunday.

Both events are at Staples Center in downtown L.A.

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