Show is example of network scoring in scripted
MTV has renewed “Teen Wolf” for a second season of 12 episodes to air in 2012.“Teen Wolf” premiered June 5 and through its seven episodes has been MTV’s highest-rated new series of the past two years in the 12-34 demo, averaging 1.7 million overall viewers. The series has been TV’s No. 4 show among auds 12-34. “When we developed it and made the pilot, we were enthusiastic and thought we had something special here,” MTV programming topper David Janollari told Variety. “Viewers seem to have fallen in love with the show.” Jeff Davis created and exec produces “Wolf” with Marty Adelstein, Michael Thorn, Rene Echevarria, Tony DiSanto and Liz Gateley. Tyler Posey has the title role in “Wolf,” which co-stars Crystal Reed, Dylan O’Brien, Tyler Hoechlin, Holland Roden and Colton Haynes. MTV, which recently canceled British import “Skins,” is wasting little time getting another scripted series on the air. “Awkward,” about a high school girl who was mistakenly believed to have tried to commit suicide, will debut Tuesday. In late August, the cabler enters the horror genre with “Death Valley,” a comedy about the cops who aim to get a handle on an invasion of zombies in the San Fernando Valley. And on Aug. 4 the Garden State gang returns. The fourth season of “Jersey Shore” launches — the cast travels to Italy and mingles with the locals — with boffo ratings sure to follow. “Our whole mission is to diversify the landscape of the channel,” said Janollari. “We want to represent a mix of different genres.”
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