MTV is one and done with “Skins.”
After televising the Brit import for a single season, the cabler has canceled the show about a group of sexually active teens. Although “Skins” got decent reviews, the Parents Television Council had plenty of issues regarding content, and advertisers began to drop out quickly.
MTV issued the following statement: “‘Skins’ is a global television phenomenon that, unfortunately, didn’t connect with a U.S. audience as much as we had hoped. We admire the work that the series’ creator, Bryan Elsley, did in adapting the show for MTV and appreciate the core audience that embraced it.”
The show, which ran for 10 episodes, debuted with a very solid 3.3 million viewers in January, but the second week saw a dramatic fall to 1.6 million, and the numbers continued to decline after that.
The pressure from the PTC, which labeled the show child pornography, made advertisers feel uneasy, and companies such as Foot Locker, Wrigley, General Motors and Schick eventually pulled their spots.
Original U.K. version of “Skins” has aired for five seasons without much of the controversy that plagued the version in the States.
Cancellation was not unexpected, and MTV will move forward with its commitment to scripted series. “Teen Wolf” debuted Sunday to 2.2 million viewers, and in July the net will launch “Awkward,” about an epic misunderstanding regarding a 15-year-old girl.
Also on tap is another Brit import, “The Inbetweeners,” as well as the Doug Liman-exec produced “I Just Want My Pants Back” and toon “Good Vibes.”