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MSNBC shakes up primetime

Maddow stays put; Schultz, O'Donnell shift timeslots

MSNBC has reshuffled its primetime lineup, with only Rachel Maddow staying in place at 9 p.m. Ed Schultz’s “The Ed Show,” which was moved to 10 o’clock from 6 p.m. earlier this year, will now start at 8, with Lawrence O’Donnell’s “The Last Word” back in its original spot at 10.

Move puts Schultz opposite the first showing of “Anderson Cooper 360” and moves O’Donnell opposite that show’s 10 p.m. rerun.

Similarly, CNN recently reworked its primetime lineup to include two runs of “360” and “Piers Morgan Tonight” while moving its new and new-ish shows (“Erin Burnett OutFront” and “John King USA,” respectively) to earlier slots that compete with personalities less well established than, for instance, Fox’s 8 p.m. ratings perennial Bill O’Reilly.

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