Net looks to build off 'Vampire' success
On the programming front, CW enters its sixth season in the fall looking for a breakout hit that will yield it both buzz and better ratings in its target 18-34 demo.
While the youngest of adults continue to flock mostly to reality shows and laffers, CW is going against the grain somewhat with an expected lineup that will feature nine dramas along with reality vet “America’s Next Top Model.”
Don’t expect a lot of sked changes, with the net anticipated to leave its Monday tandem intact (“90210” and “Gossip Girl”) while returning one hour on its other four nights.
“Smallville,” which ended its 10-year run last week, is the only current series that definitely won’t be back. Modestly performing first-year dramas “Hellcats” and “Nikita,” meanwhile, could receive at least partial-season orders but aren’t expected to return in the same timeslots.
CW’s most buzzed-about new dramas are “Hart of Dixie,” a comedic drama in the vein of “Northern Exposure,” and witch tale “The Secret Circle.”
“Secret” is seemingly a lock to follow “Vampire Diaries” on Thursday (both are based on book series and from Alloy Entertainment), while “Hart” feels right airing behind the North Carolina-set vet “One Tree Hill” on Tuesday.