Pageant wins Sunday over Daytime Emmys

On a night of dueling awards shows, NBC’s coverage of the Miss USA Pageant easily won Sunday night over the Daytime Emmy Awards on CBS.

It was a notable night on cable as well, though early numbers weren’t available for programs including the season finales of HBO’s ”Game of Thrones” and AMC’s ”The Killing” as well as TNT’s premiere of ”Falling Skies.” Also expected to generate a solid rating was ESPN’s baseball game between the New York Yankees and Chicago Cubs.

According to preliminary nationals from Nielsen, ”Miss USA” averaged a 2.2 rating/6 share in adults 18-49 and 7.2 million viewers overall to rate as the night’s No. 1 program in key demos. Thanks in part to a later date , the 2010 show aired from 7 to 9 p.m. opposite May sweeps competition , the 2011 edition of the pageant matched the event’s highest 18-49 rating in six years while drawing its largest overall audience in four years. Last year’s show did a 1.4 rating in the demo and drew 5.3 million total viewers.

”Miss USA” may have also benefited from airing on the same day that NBC aired golf’s U.S. Open tournament, which funneled lots of viewers into primetime. Leading into ”Miss USA” was a repeat of ”America’s Got Talent” (1.1/4 in 18-49, 4.6 million viewers overall).

There wasn’t much else going on at the broadcast networks including CBS, which followed ”60 Minutes” (0.8/3 in 18-49, 7.3 million viewers overall) with the ”38th Annual Daytime Emmy Awards” (0.8/3 in 18-49, 5.4 million viewers overall), which was down from last year’s kudocast, which drew a 1.1 in the demo and 6.6 million viewers overall. Closing out the night for the Eye was a special repeat of ”The Good Wife” (0.5/1 in 18-49, 3.3 million viewers overall).

Fox aired repeats of comedies ”American Dad” (0.8/3 in 18-49, 1.7 million viewers overall), ”Bob’s Burgers” (0.7/3 in 18-49, 1.6 million viewers overall), ”The Simpsons” (1.5/5 in 18-49, 3.2 million viewers overall), ”The Cleveland Show” (1.5/5 in 18-49, 3.1 million viewers overall) and ”Family Guy” (1.8/5 in 18-49, 3.8 million viewers overall), followed by a second helping of ”American Dad” (1.6/4 in 18-49, 3.4 million viewers overall).

ABC went with encores of ”America’s Funniest Home Videos” (1.0/4 in 18-49, 4.7 million viewers overall), ”Extreme Makeover: Home Edition” (0.8/3 in 18-49, 3.3 million viewers overall), ”Castle” (0.5/2 in 18-49, 3.4 million viewers overall) and ”Body of Proof” (0.6/2 in 18-49, 4.1 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 1.8/6; Fox and Univision, 1.3/4; ABC and CBS, 0.7/2.

In total viewers: NBC, 6.6 million; CBS, 5.4 million; ABC, 3.9 million; Univision, 3.2 million; Fox, 3.8 million.

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