MipJunior shakes up program

Confab bows TV Projects in Development section

By ELSA KESLASSY PARIS

MipJunior, the annual showcase of youth programs held in Cannes, is shaking things up.

The confab, which runs Oct. 1-2, will introduce TV Projects in Development, a section allowing producers to pitch select kids’ live-action and toon programs to potential co-production partners, international sales companies and broadcasters.

“We want to encourage even more producers to attend MipJunior and give content creation and production a stronger focus at the event,” explained Laurine Garaude, director of the TV division at Reed Midem.

“The kids’ entertainment market is becoming increasingly complex, especially for emerging independent producers; our aim is to offer a range of concrete business opportunities to attendees,” she said.

The mart also wants to attract more publishing houses and is organizing events including a matchmaking session where publishers and producers can develop partnerships.

Finally, MipJunior will highlight information on licensing opportunities for completed shows.

As Garaude pointed out, “Some companies have developed a licensing strategy and are selling programs that have built-in licensing potential: MipJunior will help producers connect with the right licensing agents.”

“Licensing has been a growing component of MipJunior,” Garaude said.

MipJunior will continue hosting the Licensing Challenge Competition, which recognizes licensing potential, as well as matchmaking sessions with licensing agents.

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