By ELSA KESLASSY PARISMipJunior, the annual showcase of youth programs held in Cannes, is shaking things up. The confab, which runs Oct. 1-2, will introduce TV Projects in Development, a section allowing producers to pitch select kids’ live-action and toon programs to potential co-production partners, international sales companies and broadcasters. “We want to encourage even more producers to attend MipJunior and give content creation and production a stronger focus at the event,” explained Laurine Garaude, director of the TV division at Reed Midem. “The kids’ entertainment market is becoming increasingly complex, especially for emerging independent producers; our aim is to offer a range of concrete business opportunities to attendees,” she said. The mart also wants to attract more publishing houses and is organizing events including a matchmaking session where publishers and producers can develop partnerships. Finally, MipJunior will highlight information on licensing opportunities for completed shows. As Garaude pointed out, “Some companies have developed a licensing strategy and are selling programs that have built-in licensing potential: MipJunior will help producers connect with the right licensing agents.” “Licensing has been a growing component of MipJunior,” Garaude said. MipJunior will continue hosting the Licensing Challenge Competition, which recognizes licensing potential, as well as matchmaking sessions with licensing agents.
Data provided by:Nielsen Media Research (Preliminary Results)