Amid a build-up of original programming and marketing, NBCUniversal-owned cabler Mun2 notched several ratings milestones in July.
The channel that targets young Latinos with programs that blend Spanish and English had its highest total-day (8 a.m.-2 a.m.) aud ever last month with an average of 46,000 viewers. In primetime, Mun2 averaged 69,000 viewers for the month, and was up 33% in adults 18-34 (28,000) and 38% in adults 18-49 (43,000).
Driving the ratings gains were Mun2’s original drama series “RPM Miami,” as well as reality skeins “I Love Jenni,” “Beauties and the Boss,” “The Look” and “18 and Over.” The cabler’s website also logged record traffic during the month.
Mun2 and its sibling broadcast net Telemundo are getting more attention from the new regime at NBCU, as parent company
Comcast has cited growth in Spanish-language media as a priority.