Programming and development prexy to replace Terry Wood
CBS TV Distribution has tapped MTV and Oxygen alum Aaron Meyerson to help guide it into the cable biz.The syndie unit named Meyerson as its new programming and development prexy on Monday. Meyerson replaces Terry Wood, who ankled at last month after 12 years at the company. Meyerson will oversee all first-run development and current fare, including “Entertainment Tonight,” “Judge Judy” and “Rachael Ray.” He reports to CBS TV Distribution topper John Nogawski, who is looking to expand the company beyond its traditional domain of yakkers and entertainment mags. Up until now, CBS TV Distribution has also mostly stuck to the stations game. But as sister CBS TV Studios begins developing and producing scripted fare for cable, CBS TV Distribution sees an opening at the company to start pitching more unscripted programming to cablers. Meyerson most recently served as a principal at the digital media startup Coincident TV. Before that, he was senior VP of alternative programming at MTV Networks, as well as senior VP of development and production at Oxygen. “Having developed hit shows for Oxygen and MTV, Aaron brings a new sensibility to the syndication marketplace,” Nogawski said. “He comes to us with a fresh set of eyes, knowledge of our core female audience and an acumen for creating new financial models for production. “Even with our strong foundation of top-rated shows in every daypart, we cannot stop looking for our next hit. With Aaron’s relationships and expertise, we are open for business to aggressively pursue new genres and business models from inside CTD as well as from outside production entities.” At MTV, Meyerson worked on unscripted fare such as “Paris Hilton: My New BFF,” “A Double Shot at Love” and “Bully Beatdown.” At Oxygen, he helped launch such series as “Tori and Dean,” “The Janice Dickinson Modeling Agency,” “The Bad Girls Club,” “Mo’nique’s Fat Chance” and “Snapped.” Ish Entertainment’s Michael Hirschorn, who worked with Meyerson at MTV Networks and on “My New BFF,” said he believed Meyerson would offer up a fresh approach to programming at CTD. Meyerson’s credits also include serving as senior VP of unscripted fare and business development at Fox TV Studios. And he spent time in the feature world at New Line and Disney, producing fare such as “Dumb and Dumber,” “Inspector Gadget,” “Meet the Deedles” and “Above the Rim.” “I am looking forward to developing ideas with all these great building blocks and to taking advantage of CTD’s deep and diverse library,” Meyerson said.
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