Action sports coverage for Asia on menu

BEIJING — L.A.-based Metan Development Group has signed with Fusion TV to bring action sports and adventure travel content to China.

Action sports have been exploding in China; the world’s largest skatepark, the $12 million Woodward Beijing, opened in 2005. Snowboarding, freestyle skiing and river surfing are also growing.

Under the terms of the deal, Fusion and Metan will develop and distribute Fusion TV-branded online, mobile, IPTV and TV channels in China. The deal extends to Hong Kong, Macau, Indonesia and Taiwan.

The announcement came in a joint statement by Metan exec veep Neil Strum and Fusion prexy Larry Schwartz.

Metan will be the exclusive sales agent for Fusion’s content library, and Fusion will be the exclusive content provider and co-production partner for Metan for action sports and adventure travel.

Fusion has a large and diverse holding in the action sports and adventure travel space, with programming across 30 different sport genres.

Metan is already in the market structuring distribution for the relationship across multiple platforms manned with Fusion’s 750 hours of longform television programming and more than 3,000 shortform elements.

“In recent years, we’ve seen a growing interest in male-skewed and sports and adventure-related content in Asia,” Strum said.

Fusion has been making action sports and adventure travel programming for 17 years and has relationships with domestic networks such as ESPN/ESPN2, CBS, NBC, ABC, Versus, Spike TV, USA, MTV/MTV2, Fuel TV, Speed TV, Starz and Fox Sports.

Metan was set up in 2009 by industry veteran Martin Pompadur, E! Entertainment Television co-founder Larry Namer and Amerilink founder Jean Zhang.

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