MILAN — Mediaset, the Italian broadcaster controlled by Prime Minister Silvio Berlusconi, announced on Tuesday the launch of a combined digital terrestrial and internet pay-TV service that will allow subscribers to watch content on their computer screens.
The new Premium Net TV service is based on a digital decoder that can be used with any broadband connection to enable Mediaset content to be sent to TVs or PCs.
Mediaset customers will also get free 24-hour access to a library of movies, TV series and soccer matches. The new product will be provided to existing pay-TV customers from Feb. 21, at no extra cost.
Piersilvio Berlusconi, Mediaset VP, said: “We have decided to offer TV viewers a service that in its level of performance, ease of use and quality, represents an innovation without precedent.”
One Mediaset analyst gave the news a big thumbs-up. Alessandro Bai- Badino of Deutsche Bank told Variety. “This puts Mediaset right at the cutting edge. No-one else, including key rival Sky Italia, has this.
If anything, I’m surprised they’ve not given it even more publicity.”