Mediaset unveils Internet pay TV service

New system brings TV content to PCs

MILAN — Mediaset, the Italian broadcaster controlled by Prime Minister Silvio Berlusconi, announced on Tuesday the launch of a combined digital terrestrial and internet pay-TV service that will allow subscribers to watch content on their computer screens.

The new Premium Net TV service is based on a digital decoder that can be used with any broadband connection to enable Mediaset content to be sent to TVs or PCs.

Mediaset customers will also get free 24-hour access to a library of movies, TV series and soccer matches. The new product will be provided to existing pay-TV customers from Feb. 21, at no extra cost.

Piersilvio Berlusconi, Mediaset VP, said: “We have decided to offer TV viewers a service that in its level of performance, ease of use and quality, represents an innovation without precedent.”

One Mediaset analyst gave the news a big thumbs-up. Alessandro Bai- Badino of Deutsche Bank told Variety. “This puts Mediaset right at the cutting edge. No-one else, including key rival Sky Italia, has this.

If anything, I’m surprised they’ve not given it even more publicity.”


Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety