Marketer eyes digital for BET

Vicky Free named exec VP of marketing

Vicky Free has been named exec VP of marketing at BET Networks.

Free comes to BET from Turner, where she worked most recently on that org’s new 360 consumer marketing department, focusing on campaigns for Cartoon Network and Adult Swim.

Her emphasis at BET will be on multiplatform and digital marketing, according to BET chair-CEO Debra Lee.

“I am confident that my experience and passion, coupled with BET’s incredibly creative and thoughtful team, will take the relationship between our consumer and our content to the next level,” Free said in a statement released by the network.

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