Expanded operations come as "Gene Simmons Family Jewels" is renewed
The production shingle behind A&E’s “Gene Simmons Family Jewels” is relaunching as Thinkfactory Media and expanding its operations for the coming year.
Formerly known as Boutique TV, Thinkfactory Media is run by “Walker, Texas Ranger” creator Leslie Greif and his partner of six years, Adam Reed. Relaunch comes just as A&E has renewed “Family Jewels” for a 15-episode sixth season, making it the longest-running celebrity-centered reality series currently airing.
Adam Freeman, an 11-year MTV veteran who is an exec producer of “Family Jewels,” has been appointed exec producer of Thinkfactory, which is developing four new unscripted skeins and several other projects in film and TV.
“Thirty years of hard work just happened to coalesce in the last 12 months,” Greif said.
Thinkfactory already produces “Chasing Mummies” (History), “Teach: Tony Danza” (A&E) and “Operation Wild” (Planet Green).
To accommodate Thinkfactory’s expansion plans, the relaunch includes separate branches in unscripted TV, scripted TV, branded entertainment and film.
“Over the years, the things that I’ve produced are in every different areas,” Greif said. “I started out as a real film fan and a TV fan, so I always gravitated to projects that got me excited. … I never developed a specialty in one type of a show.”
Reed will oversee all TV creative development while using his background as a commercial director to launch the branded division.
“I’m excited to be working with Adam Reed and Adam Freeman and harness their creative energy and talent to broaden our horizons,” Greif said. “These two guys have what it takes to elevate our creativity while also streamlining costs in an effort to even better serve our loyal network counterparts.
“We’ve quietly built a strong slate of original series and top entertainment programming through the years, and I am happy to be opening the next chapter for the company with this rebranding.”
Longtime film producer Herb Nanas (“Defending Your Life”) has been hired to run the new film division, where he will work with Joanne Rubino, Thinkfactory’s exec in charge of production. Rubino has worked with Greif for more than 10 years on such projects as TCM docu “Brando.”
“Pound for Pound,” the Ron Shelton adaptation of the novel by F.X. Toole (“Million Dollar Baby”), headlines the upcoming Thinkfactory Films projects. Shelton will direct, with Dennis Quaid, Samuel L. Jackson and Chris Brown starring in a production that’s set to begin shooting this fall.
Greif himself is also developing a comedy that he plans to direct, “Sleeping Around,” which will be shooting at the end of the summer.