Production house aims to forge Mexican superhero
RIO DE JANEIRO — In a novel attempt to forge a Mexican super hero, Lemon Films’ Fernando and Billy Rovzar have pacted with Mexico’s Triple AAA wrestling federation to develop film and TV properties for Mexico based on AAA’s stable of wrestlers.All films and TV shows will be in Spanish-language. The Rovzar brothers and Lemon’s head of production Alexis Fridman have held preliminary meetings with AAA new content director Dorian Roldan to develop content, Fernando Rovzar said at the Rio Festival market. “Mexico is going through a very difficult time due to the violence and we, as Mexicans, need to have hope for the future,” Rovzar told Variety. “Hope often comes in the form of a hero. The U.S. is no stranger to this: Captain America fought Nazis.” AAA stages about 400 fights a year, drawing crowds to every single fight of 15,000 to 40,000, not just in Mexico but parts of the U.S., Rovzar told Variety. “That’s an enormous audience.” Any Lemon lucha libre film, Rovzar said, will be “more like Christopher Nolan’s ‘Batman’ than Joel Schumacher’s.” Nolan’s hero, Rovzar added, has his feet more in the real world — a better fit for heroes within the context of a Mexican reality. While Rovzar said Lemon’s ideal is “Marvel, DC, because they have a universe of characters,” he added the Mexican masked super hero would not, however, have super powers. “He just has will, guts, heart.” In a first move into big-screen Mexican wrestling filmmaking, Lemon and three other Mexican production houses – Mantarraya Films, Filmadora Nacional and Jaibol – teamed to produce “Rally Pro Camara vs. Caballera,” a competition of four shorts featuring AAA wrestlers which were first screened at July’s Guanajuato Festival in Mexico. Alberto Cortes won the jury prize with “Ya no se sabe…” Fernando Rovzar helmed Lemon’s short “Girl Dynamite,” starring Jennifer Blake, a Canadian wrestler who fights out of Mexico. Producing its first film, action thriller “Matando cabos,” in 2004, Lemon has developed an often highly successful production house style grafting U.S. genre and recognizable Mexican realities. Lemon’s latest movie, Beto Gomez’s “Saving Private Perez,” a Mexican dirty dozen Iraq war film, is one of Mexico’s two highest earners this year.