Satco can keep NFL Ticket Service ads

A federal judge has denied a Comcast effort to immediately halt DirecTV from advertising its NFL Ticket Service as “free” and available at “no extra charge.”

DirecTV said the Illinois judge denied Comcast’s request for a temporary restraining order. The case can still proceed on other motions.

Last week, Comcast sued the satellite provider for false advertising, claiming its offer is an “outright lie.” It said consumers had to spot fine-print disclaimers to see that the offer applied only to new customers.

But DirecTV denied that it was misleading customers, and said that the meaning of the ads were clear.

“We’re pleased the judge recognized Comcast’s veiled attempt to limit our ability to compete in the marketplace and denied the TRO,” said Jon Gieselman, senior VP of marketing and direct sales for DirecTV. “We’re happy to do head-to-head with Comcast any day on whose service is superior, so we look forward to competing in the marketplace rather than the courtroom.”

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