Japanese producer inks deal with Electus

Yoshimoto Kogyo to distribute, produce 'Unbeatable' game show

Japanese TV producer and tenpercentery Yoshimoto Kogyo has inked a deal with Notional and Ben Silverman’s Electus to produce and distribute the gameshow “Unbeatable.”

Property first preemed as a special on Japanese broadcaster TV Asahi.

Yoshimoto Kogyo’s creative team will work with Notional president Dave Noll and senior VP of development Chachi Senior to adapt the project for U.S. auds and shop the format overseas. Electus will handle distribution.

On “Unbeatable,” two teams compete to win the most squares on a gigantic game board. To claim a square, a team must correctly answer one trivia question. If it does, that team claims the square and the prize that’s waiting underneath. Each team takes turns picking squares, and whichever one wins the majority of squares will win the show.

Noll said the deal was done as part of TV creators’ need to “adapt to the ever-changing needs of the global market and continue to explore new business models when it comes to getting shows financed.”

Notional, launched in 2009 by Barry Diller and CollegeHumor creator Ricky Van Vreen, is repped by CAA, which also has a strategic alliance with Yoshimoto Kogyo.

More TV

  • Netflix placeholder

    Netflix Fires Executive Over Danny Masterson Comment

    Japanese TV producer and tenpercentery Yoshimoto Kogyo has inked a deal with Notional and Ben Silverman’s Electus to produce and distribute the gameshow “Unbeatable.” Property first preemed as a special on Japanese broadcaster TV Asahi. Yoshimoto Kogyo’s creative team will work with Notional president Dave Noll and senior VP of development Chachi Senior to adapt […]

  • SMILF Master of None Dirks Gently

    Fresh Voices in TV Who Broke Out in 2017

    Japanese TV producer and tenpercentery Yoshimoto Kogyo has inked a deal with Notional and Ben Silverman’s Electus to produce and distribute the gameshow “Unbeatable.” Property first preemed as a special on Japanese broadcaster TV Asahi. Yoshimoto Kogyo’s creative team will work with Notional president Dave Noll and senior VP of development Chachi Senior to adapt […]

  • The Good Fight

    TV News Roundup: 'The Good Fight' Sets Season 2 Premiere Date on CBS All Access

    Japanese TV producer and tenpercentery Yoshimoto Kogyo has inked a deal with Notional and Ben Silverman’s Electus to produce and distribute the gameshow “Unbeatable.” Property first preemed as a special on Japanese broadcaster TV Asahi. Yoshimoto Kogyo’s creative team will work with Notional president Dave Noll and senior VP of development Chachi Senior to adapt […]

  • Morning Joe MSNBC Joe Scarborough

    Cable News Ratings: MSNBC Posts Biggest Percentage Gains of 2017, Fox News Stays on Top

    Japanese TV producer and tenpercentery Yoshimoto Kogyo has inked a deal with Notional and Ben Silverman’s Electus to produce and distribute the gameshow “Unbeatable.” Property first preemed as a special on Japanese broadcaster TV Asahi. Yoshimoto Kogyo’s creative team will work with Notional president Dave Noll and senior VP of development Chachi Senior to adapt […]

  • SATURDAY NIGHT LIVE: WEEKEND UPDATE --

    'SNL' Names Michael Che, Colin Jost Co-Head Writers

    Japanese TV producer and tenpercentery Yoshimoto Kogyo has inked a deal with Notional and Ben Silverman’s Electus to produce and distribute the gameshow “Unbeatable.” Property first preemed as a special on Japanese broadcaster TV Asahi. Yoshimoto Kogyo’s creative team will work with Notional president Dave Noll and senior VP of development Chachi Senior to adapt […]

  • Emmy Awards Placeholder

    TV Academy Announces Rule Changes for 2018 Emmy Awards

    Japanese TV producer and tenpercentery Yoshimoto Kogyo has inked a deal with Notional and Ben Silverman’s Electus to produce and distribute the gameshow “Unbeatable.” Property first preemed as a special on Japanese broadcaster TV Asahi. Yoshimoto Kogyo’s creative team will work with Notional president Dave Noll and senior VP of development Chachi Senior to adapt […]

  • Marvel's The Punisher Renewed for Season

    'Marvel's The Punisher' Renewed for Season 2

    Japanese TV producer and tenpercentery Yoshimoto Kogyo has inked a deal with Notional and Ben Silverman’s Electus to produce and distribute the gameshow “Unbeatable.” Property first preemed as a special on Japanese broadcaster TV Asahi. Yoshimoto Kogyo’s creative team will work with Notional president Dave Noll and senior VP of development Chachi Senior to adapt […]

More From Our Brands

Access exclusive content