11 firms aboard for Spanish-language push
Hulu is launching a section for Spanish-language programming that draws from 11 content companies.
Hulu Latino will be anchored with access to next-day programming from Univision, Galavision and Telefutura. Hulu Plus users will be able to watch entire current seasons of hits including “La Fuerza del Destino,” “Aqui y Ahora,” “Protagonistas” and “Noche de Perros.”
The broad range of deals means Hulu is hoping to corner the market on the massive Hispanic audience in the U.S.
“We will also continue to improve the product and service to make the experience of enjoying this content better for all of our users, whether they are Spanish-speaking, bilingual or English-speaking,” said Andy Forsell, senior VP of content at Hulu.
Corona, Modelo, Toyota, Pantene and Volkswagen of America are onboard for sponsorships.