NBA Finals dominates opposite repeats
On a night when its broadcast rivals offering nothing but repeats, ABC had no problem rolling to a ratings victory behind the tight third game of the NBA Finals on Sunday.
The Miami Heat’s 88-86 victory over the Dallas Mavericks averaged an 11.1 overnight household rating, according to Nielsen metered-market data , down a bit from last year’s 11.5 for Game 3 of the Boston Celtics-Los Angeles Lakers series but the second best in the last seven years. When the Mavericks and Heat met for the title five years ago, Game 3 earned a markedly smaller 9.0 overnight rating. This year’s Finals if off to its best start in years, with last week’s opening contests both topping 15 million viewers.
Elsewhere, it was slim picking for the broadcasters, with Fox’s repeat animated comedies faring second best among young adults, and CBS’ older-skewing fare drawing the night’s second largest overall audience.
Fox was paced by ”Family Guy” (2.0/5 in 18-49, 4.3 million viewers overall) and ”The Simpsons” (1.8/6 in 18-49, 3.7 million viewers overall), and CBS by ”60 Minutes” (1.3/4 in 18-49, 9.4 million viewers overall), which featured repeat segments.
NBC fared best with its two-hour encore of last Tuesday’s ”America’s Got Talent” season premiere, averaging a 1.3/3 in 18-49 and 5.2 million viewers overall.
Preliminary 18-49 averages for the night: ABC, 4.6/13; Fox, 1.5/5; Univision, 1.3/4; CBS and NBC, 1.0/3.
In total viewers: ABC, 11.7 million; CBS, 6.4 million; NBC, 4.3 million; Fox, 3.2 million; Univision, 2.7 million.